Not since his escape from Tibet in 2000 have the media been so hungry to publish pieces on the Karmapa. On the eve of the millennium he became a hero, and his name echoed around the world. Now in 2011 right at the beginning of the Karmapa 900 year of celebrations, his name is again spinning around the world – in a vastly different context. But as they say in journalism, there’s no such thing as bad publicity. Because the media has set in motion a spinning prayer wheel with Karmapa’s name on it, we are bringing you the good, the bad and the ugly – but mostly the good. The truth will set us free.